OUR PLATFORM:
We built a new category of technology because our clients, and the renters they serve, demanded it.
Funnel’s new category of Renter Management Software is architected fundamentally differently from the ground up when compared to property management software (PMS).
We put the renter (instead of the property) at the center through a unique, single, centralized guest card, and a platform focused exclusively on front office needs taking care of processes from initial inquiries through renewals. Funnel integrates with all of the leading PMS providers providing a unified source of truth for renter-facing business functions.
The traditional way
Each agent on the property takes on many different roles and responsibilities simultaneously, from sales to back-office management, resulting in inefficient, low-quality work and a poor renter experience.
The Funnel way
Each agent can focus exclusively on their most critical tasks, allowing AI and other specialists to handle the rest. This unlocks centralization, role specialization, and cross-selling while enabling a seamless renter experience.
What does Renter Management Software (RMS) enable?
Exceptional renter + resident experiences
Increased margins
Happier teams
Role specialization
AI + automation
Renewals
Mobile-first online leasing
Shared services
Centralization
The traditional way
Each agent on the property takes on many different roles and responsibilities simultaneously, from sales to back-office management, resulting in inefficient, low-quality work and a poor renter experience.
The Funnel way
Each agent can focus exclusively on their most critical tasks, allowing AI and other specialists to handle the rest. This unlocks centralization, role specialization, and cross-selling while enabling a seamless renter experience.
In scope, RMS is broader than a single-point solution and narrower than legacy property management systems. RMS only focuses on the renter lifecycle from initial inquiry through renewal, with no property-centric products like accounting or ledgers.
Structurally, the platform is architected around the individual renter through a single centralized guest card — meaning full visibility into your customer’s needs and complete journey across your portfolio.
A single guest card architecture empowers businesses to operate with greater flexibility and centralize their teams’ specialized workstreams. Imitators who link separate guest cards create workaround bandaids, not innovation, failing to meet the needs of today’s teams and renters.
Finally, a renter-first ethos demands more than a “better” or an “improved” renter experience, but business transformation and a perfected renter journey.
Learn about how Renter Management Software can
revolutionize your operations (and seamlessly integrates
with your favorite PMS).
